As early as 1920s the members of the Dassler family that lived in Herzogenaurach, a town in Germany, decided to set up their own small shoemaking business.The brothers – Adi and Rudolf cut out shoes under the directions of their father, whereas the mother and sisters did their utmost to help. At first they produced only canvas running shoes intended for trainings.

Later the brothers agreed to split the responsibilities - Rudi assumed the marketing stuff and Adi was responsible for production process, as well as for design of new footwear styles. In 1924 the brothers managed to establish Dassler Brothers shoe factory. It was Adi who in 1925 was the first to design cleats. Canvas shoes along with cleats became the main production of the new shoe factory.

With the outbreak of the Second World War the shoe factory was confiscated from the Dassler family and the brothers had to go to war. However, one year later one of the brothers - Adi Dassler was brought back to Herzogenaurach to manufacture the footwear for German soldiers. Meanwhile Rudi was put into prisoner-of-war camp.

When Rudi was released from the camp the brothers had to start their shoe business from scratch. Even though they worked together again it was a strain for them. Finally the brothers decided to demerge their company into two separate companies. Moreover, the brothers agreed not to give the new companies the name of the old company, as well as not to use its logo. Adi named his company Addas and Rudi - Ruda but only two months later Addas was renamed into Adidas which was the abbreviation for Adi Dassler. Later on Ruda became Puma.

It was Adi who nevertheless broke the said agreement: he added one more stripe to the old logo that consisted of two stripes and took out a patent for this. Since then Puma and Adidas have been brand competitors. In 1954 Adidas company began to produce sports bags, as well as sportswear with a three stripes logo on the sleeve. Now the items from Adidas are in high demand.