Kena Kai is the name of a design-boutique, that was founded according to two different, yet connected wishes of two designers. The first idea was to produce and sell funny, innovative and even sometimes edgy products. The second idea was connected with the new concept of shopping itself: Kena Kai has introduced a completely innovative system of e-shopping, that was followed by many other resources.
Kena Kai’s slogan sounds like Designed to Give, and this illustrates the company’s beliefs and ideals. 10% of every purchased product by Kena Kai are donated to charitable actions – “this is seamless and automatic”, the company says. “While other sites may be aligned with one or two good causes - usually connected to select product - we will eventually be aligned with hundreds of great causes and every product will contribute!” – highlights the company its advantages on its official web site.
The company possesses its strategy in the following way: their main occupation is to design, and only if people create something, they will be able to give something to the others. The majority of products by Kena Kai are completely innovative: this means, they either include innovative approach to some earlier created items or represent an absolutely new idea, the solution of an existing problem. Some products, however, are not aimed at satisfying some urgent needs – they have been made just for the customers and designers both to have fun and to smile. They are funny to wear, funny to use –and just funny to have! We all sometimes need something to smile and laugh at, and Kena Kai gives us such a possibility.
For those, who visit the company’s web site for the first time, it will be quite easy to find their way and to explore the products. The company also offers a quite interesting service – signing up to their mailing list will save your time and at the same time enable one to be aware of future announcements and special offers.
