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Stripped Mother of Pearl Is a New Trend for Resort 2011
| Recently in Paris took place the Resort 2011 fashion show where the points of view of different renowned designers for the season 2011 trends were revealed. That was quite a surprise to see that three fashion giants have similar view to the fashion of the nearest future. The Louis Vuitton and Lanvin clutches have different styles, but the way that each one resorts to achieve the finished product is surprisingly similar. The distinctive feature of both bags is thin strips of multicolored mother of pearl. |
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| It is considered that two items does not make a trend, so few people believed that the similarities of the two evening bags were a coincidence. But that was before Judith Leiber – a fashion connoisseur highly renowned all over the world for extravagant and luxurious items – presented another version of a stripped mother of pearl clutch. Now we can definitely consider it to be the new trend for Resort 2011. |
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| Comparing the work of Judith Leiber we can see that the designer used the diagonal inlay technique that resembles the one of Louis Vuitton, but the choice of colors is more similar to the Lanvin. Still there is a large difference that makes the clutch by Judith Leiber stand out much – the clutch is framed with gold. It also features a massive hardware detail on the top similar to the version of Lanvin that features an interesting variant of hardware on the top and a metallic gold tone shoulder strap. The most enigmatic fastening has the clutch from Louis Vuitton. Visually it has no straps, zippers, buckles and so on. So I wonder how can I use it and is it comfortable? |
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| Anyway, the mother of pearl clutches is the most extravagant idea of Resort 2011. I wonder whether it will turn into a new fashion trend. |
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The Most Recognizable and Popular Designer Handbag Logos
| One of the most recognizable and distinctive traits of a designer handbag is the logo. I would say that a logo is a signature of a designer or a fashion house, which describes in a few strokes the character of the master and his or her style. Having examined the most popular fashion brands, I came to the conclusion that the handbag logos can have either some variation of a signature print, which may feature a repeated logo, or feature a large prominent logo. The most vivid example of the first version is the logo of Louis Vuitton, while the second one is characteristic for Chanel handbags. |
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| I suggest that we take a look at the most popular and famous designer handbag logos: • Dolce & Gabbana Handbags. Everybody knows a popular version of the logo of the brand that is made of their initials: D&G. As a rule you can see it as a dangling metal emblem on a handbag. Its design is simple and clear, and the initials of D&G have truly come to represent the designer in the fashion world. |
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| • Chanel Handbags. The emblem of Chanel bags has been recognized throughout the history of the fashion industry. It is usually a simply but quite large interlocking Cs made of metal. The logo is either centered or off to the side, wrapping around the bag. |
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| • Gucci Handbags. Gucci is a classic example of a designer with a traditional canvas bag featuring a repeated print of its logo. The concept of the logo is similar to the one of Chanel – two interlocking Gs that are generally placed on the front part of the surface. |
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| • Fendi Handbags. A recognizable rectangular image is formed by two facing F’s in opposite directions. As all other designers, the idea is to present the brand by the capital letter. As a rule the logo of Fendi is placed on hardware and buckles. |
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A Story About Banned Ads: Louis Vuitton vs. Standards
| Luois Vuitton has gained a fabulous popularity all over the world due to ingenuity of its designers, innovative technologies, extravagant ideas and bold experiments. Lots of men women said Yes to the renowned brand, yet there are those who say a definite No to the fashion house. These people are watchmen from ASA, or Advertising Standards Agency. They decided that both advertisements made by the company provide misleading information referring to handmade bags. |
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| The reason is ads show a picture of a woman with linen thread involved in a long and difficult process that needs “infinite patience”. The text read: “The seamstress with linen thread and beeswax”. The second ad shows a woman who is making a wallet. And the text goes: “The young woman and the tiny folds.
In everything from Louis Vuitton, there are elements that cannot be fully explained”. At the same time the overwhelming majority of Louis Vuitton handbags are made by machinery. |
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| The argument began when three people addressed to ASA saying that they did not believe in the ads depicting a manual process of manufacturing Louis Vuitton bags. A spokesman of the fashion house said that they wanted to express their homage and respect to the craftsmanship rather than describe an actual process of manufacturing. After a detailed researches held by ASA, the designers admitted that the major part of the process is automated, but still there are over 100 stages to complete in manufacturing of each bag. |
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| Although Luois Vuitton demonstrated evidence of multiple manual techniques, the ASA felt it was not enough to prove that the items are made by hand. They added that consumers would misinterpret the idea and banned the ads. Anyway, if it is not a quality ad it is the scandal that has attracted attention of the public to the brand. |
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