Reality Bag 2: PUMA New Item

PUMA Company went on with production of Reality Series products. This spring new version of the well-known Reality Bag with wooden bottom that was released last year will enter the market. The exclusive new arrival was named Reality Bag 2. This time Reality Bag is embellished with a fabulous company painting: a red spider is painted against blue background. The PUMA Reality Bag 2 is made out of innovative materials, with all the design details being thoroughly thought out.

Reality Bag 2 appeared as a result of PUMA Company’s cooperation with modern painters who design Reality Series items on the basis of the previous PUMA collections. Generally speaking, they succeed to combine art and sports qualities in new models. Thus The London Serpentine painting and architecture gallery was got involved in the work on designing Reality Bag new image. Reality Bag 2 was designed by John Armleder who is a conceptualist artist.

Reality Bag 2 is intended to draw everybody’s attention to modern art. The new PUMA bag was presented at 30 Americans exhibition in Miami. The exhibition is a real happening: one can find amazing items here that make it possible for us to take a different view of the connection between modern art, design, painting and fashion.

Such articles as a notebook, a laptop case, a purse and a charm are put into Reality Bag 2. These articles are a creative work product of the exhibitors at 30 Americans exhibition. The release of the Puma Reality Bag 2 is accompanied by the photo session of Hank Willis Thomas, an Afro-American artist. His photos are a visual demonstration of a new PUMA design idea.
There is a limited number of Puma Reality Bags 2 (500 pieces) that will be available for sale in May in art galleries and boutiques all over the world. Every bag has an autograph of John Armleder.